Marketing team analyzing data on large screen dashboard in modern office

Measure every touchpoint, not just the last click

blE gives your marketing team unlimited data from every shortened link and QR code, so you can see the full attribution picture.

OUR PURPOSE

What's the point of unlimited data if you can't act on it?

We built blE so marketing teams stop guessing and start measuring — every link, every touchpoint, every attribution signal. No more broken redirects or siloed tools. Just clean data you can use.

THE PEOPLE BEHIND THE DATA

The hands that built the platform

We're a small team of engineers and strategists who have spent years solving link management for enterprises that demand precision.

Raymond Xu

Founder & Lead Engineer

Raymond Xu

Raymond built the first version of blE in 2008. He still reviews every link redirect pattern that touches the platform.

Tara Mitchell

Head of Customer Success

Tara Mitchell

Tara helps enterprise teams configure attribution models and ensures every campaign runs without a single broken link.

CLIENT VOICES

Global brands trust blE since 2008

Marketing teams at enterprise companies use blE to capture reliable attribution data from every link and QR code they create.

We run dozens of campaigns simultaneously. blE gives us the data granularity we need to attribute every click to the right source — without breaking links when we update redirects mid-flight.

Jordan Park

Jordan Park

Director of Marketing Operations, Global Retail Brand

The ability to change a destination URL without downtime saved us during a product launch when our original landing page changed last-minute. No other shortener let us do that.

Priya Sharma

Priya Sharma

Senior Campaign Manager, Financial Services

BY THE DATA

Since 2008, global brands have trusted blE

We build infrastructure for enterprise links that captures every touchpoint and never breaks. The numbers reflect the work.

2008

Founded

Over 15 years refining enterprise link infrastructure and attribution.

1K+

Custom links per account

Marketing teams create and manage thousands of tracked links at scale.

99.9%

Uptime

Your links stay live through campaigns, rewrites, and traffic spikes.